UNMUTE
UNMUTE
Unilever
Most-awarded PR program of 2021 - PRovoke Media's 2022 Global Creative Index
WINNER - PR Week UK Awards 2021: Internal Communications and Employee Engagement
WINNER - The Drum PR Awards 2021: Internal Communications
WINNER - The European Excellence Awards 2021: Purpose Driven Communication (COVID-19)
WINNER - Global SABRE Awards 2022: ranked 10th in best campaigns
The problem.
Domestic violence increased by 20% during lockdown; 60% of victims stay silent. Unilever wanted to help tackle the issue with revolutionary corporate thinking, but pandemic measures meant we had to do it through Zoom, instead of a room.
The idea.
We created UNMUTE, tapping into the shared experience of our new Zoom workers to get their attention. Silence was the trigger, and we used it to ignite conversation on the importance of speaking up against domestic violence. Film and social assets were shared across internal networks and social media, and our policy was made free for other businesses to access, adopt and adapt.
The results.
12.6m people reached - including 90% of online staff
6,000 employees attended the domestic violence town hall - a company record
10x increase in domestic violence training
