BARK & SPARK
BARK & SPARK
Tinder
The problem.
91% of Gen Z admitted that it would be a deal-breaker if their dog didn’t like someone. So, bringing your dog along on a date is crucial if you want that all-important pawprint of approval.
The idea.
With socially distanced walks behind us and bars on the bounceback, we wanted to ensure that singles had a pet-friendly dating spot to vibe check their match. We invited people to enjoy a first date on Tinder at dog-inspired pubs across the UK, including The Dog House in London, The Dog and Partridge in Manchester, and The Hare of the Dog in Edinburgh. The pop-up pub experiences featured limited-edition cocktail menus, coasters, and dog bowls - perfect for pups and humans.
The results.
33 pieces of coverage
Regional engagement across social and radio
